Sydney Sweeney is yet again going viral amid rumours the star is reportedly dating controversial businessman Scooter Braun.

The Euphoria actress, 27, and record executive Braun, 44, are at the centre of unconfirmed reports they’re an item, after a video emerged on X of the pair leaving a dinner date in Venice.

The clip in question saw Sweeney and the father-of-three leaving Harry’s Bar in the Italian city in late June, where they were staying for Jeff Bezos’s wedding to Lauren Sanchez.

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It appears the rumour first surfaced via Star magazine, which went live with their ‘exclusive’ story suggesting Sweeney and Braun were dating.

According to the outlet, Braun has asked his inner circle to “keep it hush-hush for now”.

Though it appears the link to the original article has since been unpublished, pop culture online source Pop Base – which has more than two million followers on X – re-shared the story on its own page, which has since exploded on social media with millions of views and thousands of comments.

“A pairing nobody really saw coming,” the top comment read.

Sweeney’s love life has been the subject of much speculation since she split from her longtime partner, fiance Joanathan Davino, in April.

An insider told People at the time of the break-up Sweeney was “in the middle of a magical career” trajectory and wanted to keep her focus on that.

Indeed, Sweeney’s star has been on the rise for much of the past two years, though she’s had a difficult few weeks amid controversy over her American Eagle ad.

The campaign featured a denim-clad Sweeney saying, “Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour. My jeans are blue.”

It immediately faced backlash over claims the messaging pushed “eugenics” and “White supremacy” themes, while also sparking a debate about beauty standards.

Days later, Sweeney was identified as a registered Republican in Florida as of June last year, prompting President Donald Trump to declare in a press conference he thought the ad was “fantastic”.

Sweeney is yet to comment on the saga.

Braun, for his part, split from his wife Yael Cohen in 2021 after seven years together. The former couple share three children.

He’s credited for discovering Canadian superstar Justin Bieber on YouTube in 2008, though more recently, the billionaire has become best known for his feud with Taylor Swift.

Their highly-publicised beef kicked off when Braun’s company bought Swift’s former label Big Machine Label Group in 2019, and in turn the rights to much of her music catalogue for around $US300 million.

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